20 Brilliant Drone Solutions Video Marketing Examples

Advids

20 Brilliant Drone Solutions Video Marketing Examples

Drones are great tech toys, it allows you to see the world from a different perspective. Drones are increasingly being used by people all over the world for various purposes. Various manufacturers are coming up with innovative and intuitive drone models to capture the growing market. With increasing competition it is important for companies to introduce and market their product effectively. Video marketing is a great way of attracting and engaging with your customers.

In this article we look at 20 Brilliant Drone Solutions Video Marketing Examples that are on the spot. Watch these videos to get ideas for marketing your Drone. Here we go :

SenseFly Drone Solutions Video

SenseFly offers proven drone solutions to simplify the collection and analysis of geospatial data, allowing professionals in surveying, agriculture, engineering and humanitarian aid to make better decisions, faster. It comes with a large coverage photogrammetric mapping system featuring RTK/PPK upgradeability for survey-grade accuracy on demand. The drone solution video illustrates some of the key processes and functions of the senseFly swinglet CAM for mapping and GIS applications.

DJI Phantom 4 Drone Solution Video

DJI’s Phantom 4 drone allows you to just double tap to go up in air while the new Obstacle Sensing System keeps your Phantom clear of objects in the way. With another tap, Smart Return Home brings it back. An advanced stereo Vision Positioning System (VPS) gives the Phantom 4 precise hovering, even without satellite positioning support, making it easier and safer to fly. The VPS also allows it to brake instantly and hover when joystick controls are released. The drone solution video shows how every advanced component works together to bring you an easy, unparalleled flight experience.

ECA Group Drone Solutions Video

ECA Group widens its magnetic solutions portfolio with an aerial portable magnetic ranging system called Sterna and consisting in a magnetometer and its digitizer embedded in UAV IT180 airborne drone. To perform the mapping in a horizontal plane of the vessel, Sterna overflies the vessel. Data are transmitted onboard, detection risk is automatically estimated and degaussing parameters are computed. The drone solution Video portrays their drone as a great magnetic risk management solution.

PrecisionHawk Lancaster Drone Solution Video

PrecisionHawk’s Lancaster is engineered with strength and reliability, the Lancaster 5 is more robust than its predecessor. Designed to survive hard landings and unfavorable environmental conditions, the Lancaster 5 is perfectly-suited for challenging applications across multiple industries. The drone solution video introduce the Lancaster 5 and how its small UAV platform with highly advanced data collection provides for flight safety capabilities.

Xiaomi Mi Drone Solution Video

Xiaomi offers Mi Drones with simple controls that makes it easy for beginners to pick up in a snap. With just one button on our Mi Drone. remote control or app, send the drone to flight, land, return or even follow a desired route. You can even use the app to set it circling around an object. The drone solution video shows how with Mi Drone, you can take flight and marvel at the wonders of nature from a different perspective.

EHANG Drone Solution Video

EHANG 184 AAV is the safest,Smartest and Eco-Friendly low altitude autonomous aerial vehicle, aiming on providing Medium-Short Distance communication and transportation solution. The 184 AAV is designed with full redundancy – If one set of the power system are operating abnormal, the vehicle can still operate a normal flight plan and ensure the safety of the passenger together with the vehicle. The drone solution video shows EHANG 184’s Completely electric mechanism and is designed for low altitude short range flying.

Yuneec Drone Solution Video

Yuneec offers drones with professional-grade H520, a six-rotor drone with three different camera options and two industry-first bragging rights. The H520 is designed for commercial use, but with three different camera options, commercial use could mean anything from search and rescue to cinema quality video. Paired with the CGO-ET camera option, the drone can capture both thermal and residual light (or night vision) in a single camera. The drone solution Video gives a gist of the design and quality of the product.

Draganflyer X8 Drone Solution Video

Draganflyer X8 is a powerful drone that provides a robust heavy-lift solution to their product line-up. The Draganflyer X8 leveraged the simplicity in design from the Draganflyer X6. With the patented folding airframe, sophisticated autopilot and single piece molded carbon fiber flared booms all packed down into a small transport case. The drone solution Video demonstrates how the Draganflyer X8 can fold up to be compact for easy transport.

SYMA X5C Drone Solution Video

SYMA X5C has a high degree camera and a unique look, easy to use, so you and your hands X5C in the crowd inadvertently become the focus. X5C equipped with HD cameras, lets you control the aircraft Enjoy taking pictures/video of the pleasure flights. The drone solution Video shows how X5C’s colorful flashing light can let you enjoy fly time even at night.

Ehang Ghost Drone Solution Video

Ehang Ghostdrone 2.0 VR is a cost effective drone that bundles in some very cool features. Its automated safety features and phone controls make it very easy to fly. Ehang Ghostdrone 2.0 VR is very easy to get in the sky. It’s very easy to get out of the sky (safely, I mean). You can fly it with your phone. You can check things out in first-person view with the companion VR goggles. The drone solution Video acts as an overview of features offered by Ehang Ghostdrone.

Freefly ALTA Drone Solution Video

ALTA transforms from the world’s most capable drone, to the most portable, in minutes thanks to its folding props, folding swan neck booms and Toad in the Hole quick release system. Each and every ALTA endures a barrage of component and system level tests designed to weed out items that do not meet our strict quality control levels. The drone solution Video gives a gist of the new specifications added to Freefly.

Dromida XL FPV Drone Solution Video

Dromida XL FPV drones allows you to shoot exciting, full high-definition video or take stunning still photos with the included DroneView 1080p Wi-Fi Camera. You can store your stuff on the included micro memory card, or share it with your friends on social media the choice is yours. And this is in addition to everything else the XL FPV offer an Auto Takeoff/Landing button that takes it up to 2 meters in the air and then brings it safely back to Earth; an Altitude Hold button for easy, hassle-free hovering; you can even execute flawless flips instantly with the built-in Auto-Flip feature. The drone solution video details the various range of products and its features offered by Dromida.

VTOL UAV Drone Solutions Video

Eigen Aerospace is committed to bringing the next generation of advanced aerospace technologies to various non commercialized markets, in particular the UAV drone market. They offer VOTL UAV drone built by envision the areas of tactical surveillance being the primary influences on its avenue of development. The drone solutions video shows how drone technology plays an important role in our future.

Embention Drone Solutions Video

Embention develops high reliability equipment and complete systems for drones and unmanned vehicles. It offers leading edge technology manufacturing for professional performance and safe operation, including flight controllers, gimbals, tracking antennas, ground stations. Their solutions are compatible with most platforms: fixed wing aircrafts, multicopters, helicopters, surface vehicles, blimps and any custom device. The drone solutions video highlights how Embention offers reliable solutions for unmanned drone systems, Autopilots & Components for UAV.

Parrot JUMPING RACE Drone Solution Video

The Parrot JUMPING RACE is a new generation minidrone. It is fast, energetic and ultra-stable thanks to wide tires and is designed to race. With the Max version, you face the most dangerous courses. Featuring powerful motors and large retractable wheels for perfect handling, it is a small car that can sneak everywhere. The drone solution video highlights how their miniaturized robots can be piloted with a smartphone or a tablet via the free piloting app, FreeFlight 3.

3DR Site Scan Drone Solution Video

Site Scan includes a fully-autonomous drone, a best-in-class camera and automatic cloud processing to easily deliver the data needed to make decisions on the construction site. It lets you collect high-quality data with the first drone to carry the industry-leading Sony UMC-R10C camera. You can use the Site Scan iOS app to survey your site with one tap. The drone solution video acts as a rulebook that can help you fly responsibly.

Bionic Bird Drone Solution Video

Bionic Bird is a biomimetic drone packed with micro-technologies weighing less than 10 grams. Designed in France, Bionic Bird benefits from strict quality controls that are so rigorous that each bird is built like a prototype. You can pilot Bionic Bird with the intuitive and ultra-sensitive Flying App using your smartphone or tablet and fly with a range of more than 100 metres. The drone solution Video highlights how Bionic Bird can provide you an experience that’s as close to nature as possible.

Parrot Airborne Cargo Drone Solution Video

Parrot Airborne Cargo Mars is a robust, impact-resistant minidrone that can be customised in an instant. The Parrot Airborne Cargo also has a base for figurines, as well as places for attaching small objects or construction blocks too. The drone solution Video details how their Airborne Cargo are packed with all the fun in the world and additional interactive opportunities.

A Drone provider can create the following videos : Drone Overview Video Drone Brand Video Drone Explainer Video Drone Marketing Video Drone Promotional Video Youtube Teaser Videos Business Use Case Study Videos Drone How To Videos

With the above smart drone solution Videos it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are in the similar domain these videos are good start to build a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids understand Drones are continuously evolving and is an emerging segment, with a lot of transformations happening now and many more to follow in future. Lets use the power of videos to get your word out. We will be scanning the web to find more new and interesting in smart equipment videos , if you have something to share do reach out to us.

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20 Brilliant Digital Campaign Video Examples

Advids

20 Brilliant Digital Campaign Video Examples

There’s no denying it, the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work and more companies that have not yet recognised this in their marketing strategies need to adapt fast. Digital Campaign is so important not only because it is a rapidly growing force in the current marketing playing field, but it is set to be the future of marketing and it seems likely that digital media will soon replace more traditional forms altogether.

In this article we look at 20 Brilliant Digital Campaign Video Examples that are on the spot. Watch these videos to get ideas for marketing your own Digital Campaign offering. Here we go :

Entrepreneur Digital Campaign Video

Audio-visual content often has a stronger impact than written content, which helps explain why video-sharing websites like YouTube are so popular. As technology advances and consumer behaviour continues to evolve, you must adapt to the changes. Your online marketing strategies need to be efficient and up-to-date to ensure that your venture doesn’t get left behind. The Digital Campaign video gives substance to Entrepreneur’s role in evolving Digital marketing for chiropractors.

PARDA Digital Campaign Video

PARDA is an IT and Development firm located in Brisbane, Australia, with a keen understanding of the Digital World, as well as a thoughtful approach to online brand positioning. The services they offer include Responsive Web Design, Mobile Application Development, Cloud-based Software Development, Design and Branding, IT Consultant, SMM, Online Marketing Campaigns, etc. They believe that high-quality work shouldn’t come at a high price or through complicated processes. The Digital Campaign video gives a glimpse of PARDA’s reputation around creating products that not only look amazing but are also easy to use and packed with brilliant features.

SKI USA Digital Campaign Video

SKI USA INC develops comprehensive Internet Marketing solutions that are customized to the client’s needs. They assist in strategizing complete online marketing solutions that cover the Internet as well as extend to Web Development and Mobile Application Development. They provide user-friendly content management system (CMS) that allows you to update your Internet Assets on the go. The Digital Campaign video demonstrates SKI USA INC as a one-stop strategic partner for your Digital Campaign needs.

Plan2Profit Digital Campaign Video

Plan2Profit is a Digital Campaign agency specializing in online direct response advertising. If you want to grow your business and be able to measure the ROI of all your marketing campaigns, Plan2Profit is your place to visit. Qualifying businesses can get a free Plan2Profit Marketing Optimization Plan that will detail the exact services they recommend, as well as sales projections and budget recommendations. The Digital Campaign video justifies Plan2Profit as a place to learn how to start predictable, automated lead flow with 100% measurable ROI.

Net3Marketing Digital Campaign Video

Net3Marketing is focused on producing the most engaging visual content for clients, which will in turn increase their sales and leads. They are a group of marketers, copywriters, artists, voice actors, illustrators and animators that produce videos your target audience can relate to. They accomplish this by telling relatable stories about your product or service to create an emotional connection with viewers. Once that connection is created, the audience will be more receptive to your pitch, which increases your chances of making a sale. The Digital Campaign video illustrates the smart tactics offered by Net3Marketing.

eMarketing Egypt Digital Campaign Video

Marketing Egypt is one of the most growing internet marketing consulting companies in Egypt, and the first online competitive intelligence consulting for the internet businesses in the Middle East. eMarketing Egypt is supporting companies by providing a wide range of solutions and e-marketing consulting services including online advertising, research, strategic consulting for online businesses and other services. The Digital Campaign video frames eMarketing Egypt as a group that works together with one goal in mind, excellence.

ADsmith Digital Campaign Video

ADsmith Marketing & Advertising is a community of passionate marketing professionals producing creative, accountable results. They are deeply invested in the community’s businesses and organizations and committed to a fully integrated hands-on approach to meet your company’s marketing and advertising needs. Every strategy they recommend and implement is based upon their in-depth exploration of your business, customers, competitors and overall industry. The Digital Campaign video brings light to ADsmith’s belief of research being the cornerstone to every successful marketing campaign.

Neyox Digital Campaign Video

At Neyox, you can hire an experienced marketing expert for your all marketing needs – SEO marketing, Twitter Marketing, SMO marketing, Video marketing, Email marketing, Telephone marketing, Blog marketing etc. Virtual employees at Neyox have vast experience in a range of business domains on domestic as well as International level. They are very practical while working with customers and can quickly clutch the exact tone of customers and deliver the best solutions fulfilling their business growth. The Digital Campaign video shows how Neyox can help boost your business with their experience, expertise and quality commitment.

Dfizz.com Digital Campaign Video

Dfizz makes it easy to create your business post and create business related post and videos and share content across multiple social networks with one click. For Ex: Whenever there is a festival like Ganpati or Christmas or there is an international Yoga day, your virtual friend will post greetings to your customers on social media or via email, sms etc. Their content discovery feature finds useful content & video for your business from worldwide sources and content creation creates useful post and share content across multiple social networks. The Digital Campaign video highlights these features offered by Dfizz.

Rivalfox Digital Campaign Video

Rivalfox is SaaS app to help Marketers understand in seconds which marketing tactics resonate with their target audience in real-time. Rivalfox constantly monitors your competitors activity and gives you comprehensive reports with actionable business intelligence. The Digital Campaign video shows how Rivalfox SaaS solution replaces tedious manual competitor tracking process with on-demand reports and analysis.

Timeline Digital Campaign Video

Digital Campaign can produce a lot of analytic data that shows the success of your advertising campaigns. And you can spend a lot of time organizing all that data and putting it into reports to show all your marketing efforts performed. But sometimes the raw data from all those analytics is too much to efficiently communicate to others in your company or business. The Digital Campaign video illustrates how Timeline can help you organize, report and share all your Digital Campaign analytic data effectively and easily.

Room 214 Digital Campaign Video

Room 214 worked with Rapt Media to provide research to guide their marketing strategy and lead generation services to fill their sales pipeline with high-quality leads. Focused on Digital Campaign since 2004, companies hire them to take their social and digital to the next level: from awareness and leads, to sales and advocacy. The Digital Campaign video conveys Room 214 as a team of people dedicated to being remarkable.

Bonsai Digital Campaign Video

Bonsai Media Group is a clan of designers, developers and marketers based in Seattle, WA. From start to finish, they handle every aspect of cultivating a profitable online presence for clients. Everything from designing and developing an eye-catching, results-driven website to implementing precise and effective marketing strategies for social media, blogging, E-commerce and beyond. The Digital Campaign video explains how Bonsai provides you the fundamental tools you need to grow your business online.

Sites Matrix Digital Campaign Video

Sites Matrix is one of the fastest growing premium ad networks and currently serves over 10 billion geo-targeted ad impression each month. They support publishers from all verticals and guarantee 100% monetization of their ad inventory. Sites Matrix offers a vast variety of effective ad formats in all popular sizes for both web and mobile. Each campaign is tested hourly through an automated verification software designed by HZIT & Optimized by TechKhalifa, ensuring the highest possible ad quality and security. The Digital Campaign video represents Sites Matrix as a remarkable ad network.

The Hoth Digital Campaign Video

The HOTH is a white label SEO & Local SEO service that allows Agencies, Affiliates and SEO Consultants to focus on getting richer, instead of wasting time doing tedious SEO. They can help you scale your custom, quality link building & local citation building. The Digital Campaign video explains how Hoth can help you scale your custom, quality link building & local citation building.

SEO DentalPro Digital Campaign Video

SEO DentalPro works with businesses of all types, industries and sizes, from services to products, to help grow their online footprint and generate new sales. They are a team of consultants that have extensive experience in digital and traditional marketing. They provide local, regional and national marketing for everything from attorneys, dentists and landscapers to finance companies and medical device manufacturers. The Digital Campaign video shows how SEO DentalPro provides Digital Campaign solution for organisations while building better relationships with current customers.

Hyperweb Digital Campaign Video

HyperWeb Communications designs and develops modern, fresh and high-impact websites that will make your business stand out from your competitors. They hold simplicity, usability, responsiveness and quality design to a high standard and aim to meet it for every project. They think strategically about your competitive advantage and deliver by ensuring your potential customers have a positive and memorable experience in finding your valuable products & services on any device. The Digital Campaign video illustrates Hyperweb as a website development service to help businesses of all sizes.

Madrivo Digital Campaign Video

Madrivo is an integrated online marketing agency that specializes in digital customer acquisition, helping brands establish an influential online presence and nurture sustainable relationships with their customers. Their core value proposition optimizes the lead generation, customer acquisition and brand awareness processes advertisers practice through various proven online publishing channels including email, mobile and display. The Digital Campaign video establishes Madrivo as a top-notch organisation through its credibility, highly-motivated team and dedication to innovative excellence.

Insightpool Digital Campaign Video

Insightpool leverages social media data to identify relevant influencers and build authentic relationships with the world’s most innovative brands. Insightpool cuts through the social media noise and enables brands to uncover influential conversations and communities and bring them to life through a single influencer marketing platform. The Digital Campaign video shows how Insightpool organically identifies relevant conversations and audiences in real-time using social algorithms.

FLUVIP Digital Campaign Video

FLUVIP is the only influencer marketing platform that gives you access to the dashboard throughout your campaign’s process. Allowing you to identify the suitable influencers and learn their audience engagement rates across all social media platforms. Once your influencers are selected, FLUVIP provides a curated content and programming panel where you can interact directly with the influencer in order to collaborate on the content. The Digital Campaign video testifies FLUVIP as a path to your influencer marketing campaign from the beginning to the end.

Key takeaways from the above video examples are : Build a strong creative brief Find a reference video or combine multiple video elements from different sources Work with a company that can understand your video production requirement easily

With the above Digital Campaign video examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these Digital Campaign videos, a good start is to develop a brief of what can be the tone and style for your Digital Campaign videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom Digital Campaign videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next Digital Campaign video requirement.

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New Business Contracts: Experient, CDS, Info Salons Group, Sherpa and More Sign Deals

TSNN Tradeshow News Network

New Business Contracts: Experient, CDS, Info Salons Group, Sherpa and More Sign Deals

June 1, 2017

TSNN News

Summertime is heating up, and so are new and renewed business contracts between shows and a bevy of suppliers.

Experient recently renewed its contract with Emerald Expositions through 2023. With this new six-year deal, which officially begins in 2018, Experient will provide registration, lead retrieval and its EDGE marketing platform for Emerald’s 74+ shows each year, as well as housing services for select shows.

Emerald, the largest operator of business-to-business trade shows in the United States, has been working with Experient since 2012.

Emerald serves a wide variety of industry sectors, including gift, home and general merchandise, sports, design and construction, technology, jewelry and more. 

“Our decision to continue working with Experient was based on the positive relationship we have already established and their continued development of technology and innovation in the event registration space,” said Cathy Griffith, senior operations director for Emerald Expositions.

SPIE, a long-time client of Convention Data Services (CDS), has renewed their contract for another two years.

Under the agreement, CDS will provide onsite registration services, integrations, session tracking and lead management services for SPIE’s top events: Photonics West, Advanced Lithography, Defense + Commercial Sensing, Optics + Photonics and OPTIFAB.

"In a complex and quickly changing event environment, an event organizer needs trusted, proven service partners to implement the many aspects of pre-event and onsite services,” said Randy Cross, director of Event Services and Venues, SPIE.

He added, “SPIE is pleased to renew our registration and lead-retrieval service contract with Convention Data Services! We continue our long-standing partnership with our trusted vendor because of their commitment to mutual success and dedication to adapting and tailoring their services to meet our developing needs. Recently, we have mutually developed customized data transfer solutions that provide enhanced and faster information exchange to facilitate our pre-, onsite, and post-event service.”

Global trade show organiser Tarsus Group has appointed Info Salons Group as their official registration provider for their Indonesian shows.

The agreement sees the registration, technology & database marketing specialist for global exhibitions delivering their services to the Tarsus Group's Indonesian portfolio, beginning with Indonesia International Pet Expo, GESS Indonesia, Indonesia Infrastructure Week, Konstruksi Indonesia, The Big 5 Construct Indonesia (co-owned with dmg:events Middle East, Asia & Africa), Cyber Security Indonesia and Airport Solutions Indonesia.

Jason Smith, marketing director of Tarsus Indonesia, said, "Info Salons is the ideal partner to assist us with the growth and professionalism of our shows within our Indonesian portfolio. Info Salons' world-class database & registration system enables us to provide our visitors with personalised check-in experiences and adds great value to our exhibitors with measureable lead generation tools and matchmaking capabilities."

Reed Exhibitions USA has again selected Sherpa to deploy its indoor positioning system for its JCK event, being held June 5-8 at the Mandalay Bay Resort & Casino, Las Vegas.

Sherpa has provided mobile apps for JCK since 2010 and the indoor positioning system since 2014.

The system will be deployed on 3 levels spanning more than 2 million square foot providing a best-in-class 6 feet of accuracy.

"In 2014, JCK Las Vegas hosted a world premiere of the first event indoor positioning system. We took a chance on Sherpa's innovative and unique solution.  Being at the cutting edge of event technology turned out to be a great success and we are proud the JCK brand can be the pioneer of this technology," said Randy Field, group vice president, Customer Experience & Operations Technology Reed Exhibition US

The Council for Exceptional Children (CEC) has selected The Townsend Group, a leading advertising, sponsorship and trade show sales management firm for associations, to provide sales and conference management services.

Founded in 1922, CEC is a professional association of educators dedicated to advancing the success of children with exceptionalities.

Comprising 27,000 members, the organization is the leading voice for special and gifted education. CEC sets the standard for high-quality education for children and youth with exceptionalities, and it is the source for information, resources and professional development for special educators.

“The Townsend Group has an excellent reputation for delivering revenue growth opportunities for associations,” said Alex Graham, CEO of the Council for Exceptional Children. “I am eager to work with The Townsend Group to help CEC develop a stronger relationship between our education vendor partners and special educators.” 

The Townsend Group will provide CEC with sales strategy and management services, including show floor operations and management, sales and marketing campaigns, sponsorship opportunities development, and exhibitor customer service.

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The Booth Mom’s Hot Button: Why a Business Card is NOT a Lead

TSNN Tradeshow News Network

The Booth Mom’s Hot Button: Why a Business Card is NOT a Lead

June 1, 2017

Candy Adams

Candy Adams, aka “]]>The Booth Mom]]>®,” is a hands-on trade show exhibit project manager and trainer. She helps exhibitors maximize the return on their exhibit investment using the best strategic, tactical and training practices. 

I was recently reading a trade show industry blog and one of my pet peeves jumped out and grabbed me. My blood pressure immediately shot up. It was an article on how an exhibitor enticed attendees to drop off their business cards in a bucket at their exhibit to win a TV and how wonderful it was to get so many more trade show leads. The only problem is, the cards – that they called “leads” – had no known connection whatsoever with the card owner having any interest at all in their product.

I hate to be the one to break the bad news to the exhibitors who do this, but what they have are not leads. They have business cards….and they are NOT the same as leads!

Having a fishbowl in your exhibit gathering business cards for a high-ticket item raffle is not exactly qualifying show suspects into prospects (the one exception is if your product is what you’re raffling off, which usually isn’t the case). What you do have is a bucket full of cards of contestants who want to get something for free. 

Now don’t get me wrong. There’s nothing wrong with collecting business cards if your objective is to, say, populate a database for a mailing list and you mark the business card bucket with a sign that says, “Want to be added to our mailing list? Drop your business card here__.”  Then you’re on the right track and meeting your objective.

But if you’re working with your sales force to get them accurate, complete qualifying information they can use to contact prospects after the show and turn those prospects into customers, just gathering business cards is downright counterproductive. In their eyes, it brings down the value of all the leads you present them since there is little value in just contact information. You’ve polluted your entire lead pool by pawning off general attendee contact information they could have gotten buying an industry mailing list. You’ve also wasted a lot of your sales team’s valuable time.

Common elements of a qualified lead

If you asked your sales staff what information they need to turn a trade show contact into a warm call worth making after the show, they’ll probably list most of these things:

1. Accurate contact information, including correct title and verified phone number and email address

2. A decision-making role in influencing, recommending or purchasing the type of product or service you’re selling

3. Which product(s) or service(s) the prospect expressed an interest in

4. An expressed need for your solution to solve their specific problem

5. The timeframe when the prospect needs your solution

6. The budget available for acquiring your solution

7. A desire for a specific post-show follow-up (email, catalog, phone call, demo, proposal, etc.), with a timeframe attached (call by June 15, email catalog URL immediately, add to e-newsletter database before Q2 mailing, etc.)

I can’t remember the last time I saw any of this information on a business card. It’s not on my card. How about yours?

So, I guess there is a difference between a business card and a “hot” qualified lead.

The Wheat from the Chaff

And, if you’re serious about sorting out your real prospects from your “trick or treaters” at a show who just want to score your giveaway, add a final question to your lead form. A simple yes or no answer will do the trick to cull out at least 30 percent of the “bag people” who have no real interest in your product. Add the final qualifying statement: “I’m only here for the giveaway. No follow-up required.  □ Yes    □ No”

Your next stop should be straight to the circular file with those who checked “Yes!”

Your sales force will love you for not burying them in contestants or swag collectors, and you’ll be a hero for saving them time and effort!

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Keynote Speakers Unveiled for 2017 Destination Marketing Association International (DMAI) Annual Convention

TSNN Tradeshow News Network

Keynote Speakers Unveiled for 2017 Destination Marketing Association International (DMAI) Annual Convention

May 31, 2017

TSNN News

More keynote speakers have been unveiled for the 2017 Destination Marketing Association International (DMAI) Annual Convention in Montréal, Canada July 11‐14.

“We are thrilled to have assembled such a diverse and respected group of speakers for the Annual Convention,” said DMAI President and CEO Don Welsh.

He added, “We look forward to inspiring and equipping our members with education sessions as well as giving them the unique opportunity to connect with industry peers in Montréal.”

Here are a few of the new keynotes:

Evita Turquoise Robinson

Since her first taste of Europe at the age of 21, Evita Turquoise Robinson (Evie) has been to over 30 countries and has lived on three continents. In September 2011, she created the Nomadness Travel Tribe, an online social community that now boasts over 16,000 members worldwide, comprised 80 percent of Black female travelers and the first of its kind targeting diverse millennial travelers. Join Evie on her quest to break down the mental barriers of travel, as she shares her mission that travel is not just a privilege for some but an experience for all.

Willie Geist

Willie Geist is Host of NBC News’ “Sunday TODAY with Willie Geist,” co-host of MSNBC’s “Morning Joe” and a regular host and contributor to “TODAY”, “NBC Nightly News with Lester Holt” and “Meet the Press.” He hosted coverage of several Olympic Games, and is the author of three New York Times best-selling books. Join this afternoon session for an insightful and humorous breakdown and political analysis of current events.

Other keynote speakers include:

Richard St. Pierre

As a passionate builder and social business advocate, he believes that creativity is the path to connecting ideas and execution. Learn how he transformed this thinking into the purpose and goal as C2 Montréal’s CEO, to transform executives and organizations by providing a collaborative context designed to spark new ideas, challenge biases, shift perspective and explore completely new ways of doing business.

Chris Gardner

Entrepreneur, best-selling author and single parent, Chris Gardner’s autobiography, the Pursuit of Happyness, became a New York Times #1 best seller and critically acclaimed movie. In addition to being a brand Ambassador for AARP, Gardner recently produced his first film, met the Pope, “re-enlisted” in the U.S. Military and works closely with the U.S. Veterans Administration to end homelessness amongst veterans. Be inspired as Chris challenges you to achieve your full potential.

DMAI's 2017 Annual Convention provides an opportunity for professionals to connect with and learn from peers and thought leaders from inside and outside the industry.

All programming for the convention will be held at Palais Des Congress de Montreal, located at the north end of Old Montreal in Montreal's borough of Ville-Marie.

For more information or to register, visit ]]>www.destinationmarketing.org/annual]]>.

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OSU Beehive Project and Urban Farm Create Local Buzz at Huntington Convention Center

TSNN Tradeshow News Network

OSU Beehive Project and Urban Farm Create Local Buzz at Huntington Convention Center

May 30, 2017

Lisa Plummer Savas

Lisa Plummer Savas is Content & Marketing Editor for TSNN. 

How many U.S. convention centers can boast having their very own farm, not to mention a slew of beehives pumping out delicious honey for in-house menus and catering? And out of those select few, how many facilities also have an enthusiastic young college intern ready and willing to help with beekeeping and farmhand duties?

The Huntington Convention Center of Cleveland is fortunate enough to be such a venue, with a sustainable working farm situated on a quarter acre of land at the north end of the property.

Operated by Levy and SMG, the “Real FarmVille” is home to 500,000-1.5 million honeybees occupying 13 hives that generate more than 2,000 pounds of honey annually; 26 chickens providing about two dozen eggs daily (accounting for a quarter of the facility’s total annual shelled egg use); a variety of raised produce beds featuring seasonal greens, herbs and vegetables, and three Mangalista heritage breed pigs.

As part of his summer internship for Levy, the HCCC’s food and beverage provider, Ohio State University at Wooster Business Management Undergrad Andy Mondello will be working closely with the facility’s bees for a special research project as well as lending a hand with basic farmhand duties.

“Andy will bring his knowledge and passion for bees and beekeeping to our Real FarmVille this summer as well as conducting important research for Ohio State University,” explained Matt Del Regno, executive chef for Levy.

He continued, “He will ensure that our property is show-ready at all times for the thousands of guests who love to view the farm, learn about sustainable farming and growing practices, and see where much of their food is coming from.”

During his studies at OSU, Mondello has developed an interest in entomology under the tutelage of Professor Reed Johnson with the Ohio State Agricultural Technical Institute (ATI).

During the summer, professor and student will be busy conducting bee pollen collection as part of a study of bees in urban environments and the types of pollen they collect in and around downtown Cleveland.

The concept is simple: the bees fly anywhere up to approximately three miles from the hives, collect pollen from various sources, including clover and buckwheat, then return to their home base at the HCCC.

Pollen traps placed in two of the hives collect pollen that drops off the bees as they reenter the hives, pollen that is then measured by the OSU researchers to determine its origin.

As an active member of the OSU ATI Bee Club and someone who has worked with 30-40 hives in the ATI Bee Lab, Mondello is excited about his summer internship at Real FarmVille, work that will not only help him earn college credit but also provide invaluable hands-on experience as he considers his future career.

“I would ideally like to work here as long as possible and also start a side business as a beekeeper,” Mondello said.

He added, “I plan on having a bee business in the future where I can sell my own honey. I really like it here and people have really welcomed me. This is a perfect place for my internship!”

Mondello also will be spending his summer feeding and caring for the farm’s hens and pigs, as well as tending to the vegetable and herb gardens that produce corn, beans, lettuce and tomatoes for the convention center’s in-house recipes and catering menus.

But the young intern’s summer endeavors wouldn’t have been possible without Del Regno, who dreamed up the idea of an onsite farm when the convention center opened in June 2013, and worked with facility management company SMG to place bee hives on what started as bare gravel plot and evolved into the fruitful boutique operation it is today.

Situated just outside the windows of the facility’s Grand Ballroom, Real FarmVille was a much photographed and ogled spectacle among the 15,000 credentialed reporters covering the 2016 Republican National Convention at the HCCC, according to convention center officials.

The creation of a sustainable onsite farm also played an important role in helping the HCCC achieve its sustainability goals and LEED Gold certification, which it was awarded in 2014.

According to Del Regno, the vegetable plots now grow more basil than the kitchen can handle; the two-dozen eggs laid daily by the site’s busy chickens are used in breakfast sandwiches and served poached, and the honey produced by the hives is used in honey mustard vinaigrette dressing, house-made granola bars and cheese boards, and in convention center menus.

The two Hungarian heritage sows, Sage and Honey, and a boar named Eddie came from local farms. The sister sows will be used for breeding and will not be slaughtered.

Since a small urban farm like Real FarmVille can’t be expected to provide the massive amounts of food a bustling convention center typically requires, Levy, in keeping with its commitment to sustainability and social responsibility, partners with Chef’s Garden, a local, family-owned, 300-acre sustainable vegetable farm located in Huron, OH, and makes every effort to source responsibly raised food products from local farmers whenever possible.

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The Importance of the Second-Year Event Quotient “2YQ”

TSNN Tradeshow News Network

The Importance of the Second-Year Event Quotient “2YQ”

May 30, 2017

Jay Tokosch

Jay Tokosch is the CEO of ]]>Core-Apps]]>, a technology provider and mobile software company for the trade show and events industry.

Organizers are constantly looking for any edge to grow their shows. But those who plan and consider the Second-Year Quotient can experience a big difference – both to the bottom line and attendee satisfaction. “2YQ” can be strategic planning factor that is based on the likelihood first-time attendees will return to the same event in the future.

Driving return attendance is a hot button issue for event organizers and it has a lot to do with a

first-timer having a good experience. There are many ways to ensure first-timers have a good

experience and your event technology can be a major component of that success. But let’s first take a look at why it’s so important to consider the 2YQ in the planning stage.

Why is the Second-Year Quotient Important?

According to The 2016 Benchmark & Trends in Attendee Acquisition report, trade shows spend an estimated $300,000 on a wide range of marketing tactics to increase attendance. After all this time, money and resources, if you’re lucky you hit your net new attendance goal.

But if you can get attendees to come back to your event for a second year – improving your Second-Year Quotient – there’s an increased likelihood they’ll make your show part of their annual event calendar. And there are big benefits when repeat attendees come back year after year.

Event organizers should look to the business world for customer acquisition cost data and the value of returning business or in our case, repeat attendance:

The cost of acquiring a new customer is four to ten times more than retaining an existing one. If you boost your Second-Year Quotient, you’ll have to spend less on marketing. Data on customer acquisition costs supports this theory.

According to a Harvard Business School study, increasing retention rates by five percent typically increases profits by 25 to 95 percent.

With the potential for big payoffs, organizers should look to event technology as an important way to support a good first-year experience and thereby increase their Second-Year Quotient.

Here are five tips on how to best prepare an event technology strategy to achieve a positive 2YQ:

1.     Match Your App Features with Your Event’s Persona

A key part of your Second-Year Quotient plan is aligning your event technology strategy with your event persona. What are your attendees’ characteristics? What’s most important to them during your event experience – education, seeing new products or networking?

This audience understanding will shape your event technology strategy. For example, a Pokemon Go-inspired technology activation that relies heavily on gamification doesn’t fit the typical event persona found at many medical shows.

2.     Use the “First Timers” Feature in Your Event App 

While you’re in the earliest event planning stages, take a moment to walk in a first-timer’s shoes. They’ve never been to your event before. There’s good chance they could easily be overwhelmed and intimidated figuring out how to make connections or navigate the show floor.

Ask yourself how first-timers can get the most out of your event by walking away with an experience worthy of a slot on their annual calendar. This mindset will not only shape your “First Timer” content but also may spark other areas in which this helpful content can be featured throughout your event app.

For example, popular “First Timer” content can include dedicated meet-ups, highlighting sessions geared to new attendees, first-timer incentives at local restaurants or activities to check out in free time.

3.     Plan the Pre-Event Experience

Make it a priority to identify first-time attendees during the registration process so you can create a segmented group of newbies and address their unique needs.

Give them helpful and tailored tips, ideas and information well before they land on-site and you’re well on the way to having them form a positive impression of your event – and boosting their likelihood to return.

As one example, before they even leave for the show, remind first-time attendees to download your mobile event app. Explain how the app can be used to create a more relevant and personalized experience – especially if you’ve created a “First Timers” feature.

You can also make the pre-event experience more pleasant through special geo-fence event app alerts. These alerts contain anything from helpful information to agenda updates to safety and security notices.

4.     Activate the Live Experience

Event technology plays an important role in supporting a positive first-time experience. According to The CEIR Attendee Retention Insights study, a whopping 98 percent of respondents say the ability to compare brands, talk to experts and learn about new products is a priority.

Create a good experience by including interactive floor plans and maps in your event app to make it easy to find exhibitors and get around the show floor. For example, attendees can simply select a vendor they’d like to visit or a session to attend, and the app will highlight the best path to get there.

Organizers can also create a custom audio tour for their event app that guides attendees through a curated experience.

Eighty-three percent of repeat attendees also say it’s important to “see, touch and interact with new products.” Use event technology to create a good first-year experience and make it easy for attendees to discover new products using a New Product Showcase. Use the show app to scan tags placed throughout the showcase displays. Attendees can receive detailed descriptions about new products, find the exhibitors who make them and how to learn more, all with a simple scan.

Another way you can give attendees a good first-time experience is by having them use their event app for a treasure hunt. Treasure hunts offer a fun and interactive way for your attendees to experience your show through the app. It also drives attendees to sponsor’s booths, which can increase show floor traffic, and drive exhibitor engagement.

And any first-time attendee experience isn’t complete without the ability to meet and mingle with new colleagues. Beyond simple first-time attendee badges, stickers and meet-ups, use in-app event technology networking to help attendees network with each other.

5.     Use Event Data for Continuous Improvement

According to the Convention & Exhibition Management Technology Study from the Trade Show News Network, two-thirds of respondents named the “ability to use event data to improve attendance marketing and communication” as the most important event technology development in recent years.

So once your event is over, don’t forget to mine all the analytics from your event technology platform to identify additional ideas to keep improving the attendee experience.

With pre-planning and the right event technology platform, you have a better chance of creating an amazing first-time experience that will leave attendees wanting more of your event – and returning for a second year.

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